HIGH. SPEED. POWER. LIGHTS. The annual BMW M Power Experience offers BMW and BMW M customers an unforgettable brand and driving adventure. In Las Vegas, the spotlight was on the BMW X5 M, BMW X6 M, and the 600-hp highlight model – the BMW M6 – all staged in a jaw-dropping show production.
A rooftop parking deck above the iconic Las Vegas Strip became the stage for a spectacular display of power and performance. With custom-composed music, advanced lighting and LED installations, and an emotionally charged atmosphere, the new M models were unveiled in a show that perfectly captured the spirit of the brand.
The highlight: the live reveal of the BMW M6, merging the bold dynamic of the BMW M series with the electric vibe of Las Vegas. On the following day, participants got behind the wheel to test the full power of the BMW M lineup – on the Las Vegas Motor Speedway and through the stunning desert landscapes of the Valley of Fire. A high-octane mix of speed, lights, and unforgettable impressions.
