For once, we got to do exactly what we always recommend to our clients: use the anniversary as the umbrella for a powerful communication campaign. One rooted in brand identity, bringing it to life in an authentic and emotional way.
And our brand? That’s us – wild, creative, unconventional, grounded, and approachable.
Together with the entire JOKE team, we launched a bold co-creation process, building a campaign that told our story – by us, about us. Decentralized in concept, centralized in execution, tightly woven together across all touchpoints.
We created five unique live event formats for different audiences, generating a steady stream of content for social media, PR, business materials – and, ultimately, our website relaunch. Want to see how passionately (and wildly) we celebrated our 25th birthday? Just watch the film from our Summer Camp anniversary party.
