Robotics and artificial intelligence – fascinating topics that inspire some and intimidate others. At KUKA, the European pioneer in Industry 4.0, robotics and AI are part of the DNA. And they deserved to be experienced in an emotional and interactive way – by both internal and external stakeholders.
To mark the opening of KUKA’s new Technology and Development Center, the company’s new headquarters in Augsburg, we developed a full-service event concept that made the complex innovation topics accessible, engaging, and entertaining. Following a high-level press conference featuring the EU Commissioner for Digital Affairs and the Bavarian Minister of Economic Affairs, the stage was set for a major celebration: a large-scale employee and family event for the KUKA team.
The official opening ceremony welcomed around 200 invited guests from politics, business, sciences, and the media. Inspiring keynotes and the unveiling of the new KUKA Brand Room were followed by a guided tour through the cutting-edge technology center – a symbol of the future of robotics and AI in Industry 4.0.
