The original plan: VIPs at Oldenburg Castle, employees in a convention center, and regional side events for the public. Our take? Not bold enough, not fitting the occasion – and certainly not unique.
Following a deep dive into the brand and its strategic goals, we developed a concept that was both visionary and authentic: the bank got its very own festival in the heart of Oldenburg. A soft opening for VIPs, a dedicated evening for employees, and two full days of free open-air programming attracted more than 20,000 attendees.
The program was entirely shaped by cultural projects supported by the OLB Foundation – active in cultural promotion for 25 years – and featured music, art, theater, education, and performance.
Just before the event, the bank was acquired by an investor, the board changed, teams restructured, and a new business strategy was introduced. The new brand positioning and corporate design were publicly launched at the festival – a bold, visible move during a time of transformation.
Thank you for trusting us!
