Power, elegance, and sustainable electrification—these qualities define the Kia EV6 GT, Kia’s most powerful electric model. Our international press launch embodied these strengths in a captivating automotive event, blending memorable driving sessions, striking design, and pristine Scandinavian nature.
The “Swedish Roadtrip” kicked off from Stockholm Airport, with journalists and influencers heading directly to the nearby Drive Lab. In a bespoke pop-up showroom, guests got up close with the electric vehicle—studying details and interactive tech exhibits.
Next came intense testdrive modules—Drag Race, Drift, and Track Circuit—designed to showcase the full potential of the EV6 GT. After that, participants took individual road trips across gravel, tarmac, and forest paths to experience the real-world performance and versatility of the electric vehicle.
The journey concluded at the stylish Ellery Beach House design hotel on Lidingö, just 20 minutes from Stockholm, surrounded by breathtaking nature. The day wound down with dinner and networking on the terrace—perfectly timed with one of Sweden’s longest Midsummer evenings, allowing guests to savor the emotional driving experience.Thanks to smart logistics, carefully selected routes, and scenic locations, this automotive event offered compact drives and an efficient schedule—enabling participants to focus fully on landscape, photo opportunities, and the driving experience.
Photos: Alexander Herold