The trade fair appearance of the long-established, globally active logistics company at transport logistic in Munich was more than just a booth – it was a statement of brand identity. In close collaboration with the client, we developed a concept that blended Hanseatic values with a forward-thinking approach to logistics.
The entire stand architecture was inspired by overseas containers – from the bar to the furnishings – complemented by sculptural barrel installations and iconic design elements. Culinary highlights such as regional delicacies and wines from Bremen’s historic Ratskeller underscored the company’s roots and sense of hospitality. In the spotlight: LESCHACO’s broad product portfolio, including sea and air freight, as well as contract logistics with a focus on chemical industry special transports.
This first trade fair appearance in years was accompanied by a comprehensive communication strategy – with social media playing a central role. The digital extension increased visibility for the booth’s aesthetic design, which combined classic elements with corporate design colors and refined details – clean, premium, memorable.
©Images: Leschaco
